How Commerce9 Enhanced Asian Opticals Website Performance and SEO Rankings

Industry : Eye Ware

Size : 100+ Employees

Location : Abu Dhabi

Platform : shopify

Period : Since 2022

Implemented Modules :
- Amasty one step checkout
- Payment Gateway Integration
- POS
- Abandoned cart
- ceLIGO And Netsuit for inventory management
- Categorization Of Products Based On Specification

Company Overview

Asian Optics is a leading optical retailer dedicated to providing comprehensive eye care solutions, prescription eyewear, contact lenses, and premium optical products. With a growing customer base and multiple operational departments, the company required a centralized system to streamline customer management, consultations, sales operations, insurance processing, laboratory workflows, inventory control, and financial management.

Committed to delivering exceptional customer experiences, Asian Optics continuously seeks innovative solutions to improve operational efficiency, enhance service quality, and support sustainable business growth.

Challenges Faced

Prior to collaborating with Commerce9, The Asian Optics faced multiple challenges that limited their digital growth and impacted the user experience.

- Fragmented Customer Information
  Customer records, appointments, and purchase histories were managed across different systems, making customer tracking difficult.
- Manual Prescription Handling
  Prescription data was recorded manually, increasing the risk of errors and inefficiencies.
- Complex Insurance Processing
  Insurance claims required multiple manual steps, resulting in delays and limited visibility.
- Inventory Visibility Issues
  Managing stock across multiple locations was challenging, often leading to stock discrepancies.
- Limited Process Automation
  Many daily operations relied heavily on manual intervention, affecting productivity.
- Reporting Limitations
  Management lacked real-time access to business performance and operational insights.

Project Objectives

The project aimed to transform and streamline operations across the organization by establishing a fully connected business ecosystem.:

- Enhance Customer Experience
  Create a seamless customer journey from appointment booking and consultation through prescription management, order processing, delivery, and after-sales support.
- Centralize Business Operations
  Unify customer management, prescriptions, sales, inventory, finance, insurance, and operational workflows within a single connected system.
- Improve Appointment & Consultation Management
  Streamline scheduling, optometrist availability tracking, consultation records, follow-up reminders, and patient engagement activities.
- Optimize Insurance & Warranty Processes
  Automate insurance claim handling, warranty registrations, approvals, notifications, and tracking to improve operational efficiency and transparency.
- Strengthen Inventory & Supply Chain Control
  Improve stock visibility, procurement workflows, inventory accuracy, and multi-location inventory management across the organization.
- Enhance Financial Visibility & Reporting
  Provide real-time insights into sales, expenses, accounting operations, financial performance, and management reporting.

Implementation Phases

As part of the implementation, several integrated features and operational enhancements were delivered to streamline workflows, improve customer experience, and provide complete business visibility.

- Customer & CRM Foundation
  Established a centralized customer management system to handle customer registration, profile management, purchase history tracking, communication logs, loyalty programs, and marketing activities.
- Appointment & Consultation Management
  Implemented appointment scheduling, optometrist management, calendar integration, consultation tracking, follow-up reminders, and activity monitoring to streamline patient interactions.
- Prescription & Optical Workflow Setup
  Configured prescription management processes including OD/OS details, PD measurements, lens and frame selection, medical records, prescription validation, and approval workflows.
- Sales, Billing & Insurance Automation
  Developed end-to-end sales workflows covering quotation management, order processing, invoicing, payment handling, insurance-linked billing, claim submissions, and claim tracking.
- Laboratory & Production Management
  Established automated lab order generation, lens fitting workflows, assembly processes, quality checkpoints, production tracking, and delivery readiness monitoring.
- Inventory & Procurement Optimization
  Implemented multi-location inventory management, stock transfers, barcode tracking, procurement workflows, vendor management, purchase approvals, and stock monitoring processes.
- Finance & Accounting Integration
  Configured financial operations including journal entries, receivables, payables, bank reconciliation, tax management, multi-currency transactions, and financial reporting.
- HR, Payroll & Attendance Integration
  Integrated employee management, attendance synchronization, payroll processing, leave management, shift tracking, overtime calculations, and employee self-service functions.

Features Delivered

As part of the implementation, several key features and enhancements were delivered to improve performance, usability, and overall user experience:

- Customer & CRM Management
  Implemented centralized customer registration, profile management, purchase history tracking, communication logs, loyalty programs, and marketing campaign management.
- Appointment & Optometrist Management
  Enabled appointment scheduling, optometrist availability management, consultation tracking, calendar integration, and automated follow-up reminders.
- Prescription Management
  Developed a structured prescription workflow including OD/OS details, PD measurements, lens and frame selection, prescription validation, and approval processes.
- Sales & Invoice Automation
  Streamlined sales order creation, pricing management, invoicing, payment handling, receipt generation, and order confirmation processes.
- Insurance Management
  Automated insurance-linked invoicing, claim submissions, approval workflows, claim tracking, family insurance handling, and insurance reporting.
- Warranty & Claim Management
  Implemented warranty registration, online warranty claim requests, approval workflows, claim notifications, tracking systems, and warranty history management.
- Laboratory Management
  Established automated lab order generation, lens fitting workflows, assembly tracking, quality control checkpoints, and production monitoring.
- Delivery & After-Sales Management
  Enabled delivery order management, packaging workflows, delivery validation, customer acknowledgement, tracking history, and after-sales follow-ups.
- Inventory & Procurement Management
  Delivered multi-location inventory tracking, stock transfers, barcode management, low-stock alerts, purchase requisitions, vendor management, and procurement workflows.

Results & Outcomes

Centralized Business Operations
All departments now operate through one unified ERP system, eliminating fragmented processes and improving collaboration across the organization.
Faster Customer Service & Appointment Handling
Customer registration, appointment scheduling, consultation tracking, and follow-ups are managed efficiently, reducing manual effort and improving service quality.
Streamlined Prescription & Sales Workflow
Prescription management is fully integrated with sales, enabling faster order processing, accurate lens/frame selection, and seamless invoice generation.
Improved Insurance Claim Processing
Insurance-linked invoicing and automated claim tracking reduced processing delays while providing greater transparency throughout the approval lifecycle.
Enhanced Inventory Visibility
Real-time stock monitoring, barcode tracking, multi-location inventory management, and low-stock alerts improved inventory control and product availability.
Automated Financial Operations
Automatic accounting entries, invoice management, expense tracking, bank reconciliation, and financial reporting improved accuracy and reduced administrative workload.
Efficient Laboratory & Delivery Management
Lab processes, quality checks, assembly workflows, delivery tracking, and customer acknowledgements are now fully traceable from order creation to delivery.
Better Warranty & After-Sales Support
Warranty requests, claim approvals, notifications, and service history tracking improved customer satisfaction and after-sales support efficiency.

“The digital transformation delivered by Commerce9 has enabled Asia Opticals to scale with confidence. By integrating customer services, prescriptions, inventory, finance, and operational workflows into one centralized platform, we have achieved greater efficiency, improved customer satisfaction, and stronger business visibility. The results have exceeded our expectations.”

Asia Opticals

Management Team

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