● DIGITAL TRANSFORMATION
How Commerce9 enhanced Asia Opticals’ performance & SEO rankings
A full-stack digital transformation — from a fragmented, manual operation to a single, connected ERP-powered ecosystem for one of Abu Dhabi’s leading optical retailers.
INDUSTRY
Eyewear
SIZE
100+ Employees
LOCATION
Abu Dhabi, UAE
PLATFORM
Shopify
PERIOD
Since 2022
IMPLEMENTED MODULES
- Amasty One-Step Checkout
- Payment Gateway Integration
- Point of Sale (POS)
- Abandoned Cart
- Celigo & NetSuite Inventory
- Product Categorization by Specification
01 / OVERVIEW
Company Overview
Asia Opticals is a leading optical retailer dedicated to providing comprehensive eye care solutions, prescription eyewear, contact lenses, and premium optical products. With a growing customer base and multiple operational departments, the company required a centralized system to streamline customer management, consultations, sales operations, insurance processing, laboratory workflows, inventory control, and financial management.
Committed to delivering exceptional customer experiences, Asia Opticals continuously seeks innovative solutions to improve operational efficiency, enhance service quality, and support sustainable business growth.
02 / THE PROBLEM
Challenges Faced
Prior to collaborating with Commerce9, Asia Opticals faced multiple challenges that limited their digital growth and impacted the overall customer experience.
Asia Opticals
SEE THE DIFFERENCE
01
Fragmented Customer Info
Records, appointments, and purchase histories lived in separate systems, making customer tracking difficult.
02
Manual Prescription Handling
Prescription data was recorded by hand, increasing the risk of errors and inefficiencies.
03
Complex Insurance Processing
Insurance claims required multiple manual steps, causing delays and limited visibility.
04
Inventory Visibility Issues
Managing stock across multiple locations often led to discrepancies.
05
Limited Process Automation
Many daily operations relied heavily on manual intervention, affecting productivity.
06
Reporting Limitations
Management lacked real-time access to business performance and operational insights.
03 / GOALS
Project Objectives
The project aimed to transform and streamline operations across the organization by establishing a fully connected business ecosystem.
01
Enhance Customer Experience
A seamless journey from appointment booking and consultation through prescription, order processing, delivery, and after-sales support.
02
Centralize Operations
Unify customer management, prescriptions, sales, inventory, finance, and insurance within a single connected system.
03
Improve Consultations
Streamline scheduling, optometrist availability tracking, consultation records, follow-up reminders, and patient engagement.
04
Optimize Insurance & Warranty
Automate claim handling, warranty registrations, approvals, notifications, and tracking for efficiency and transparency.
05
Strengthen Supply Chain
Improve stock visibility, procurement workflows, inventory accuracy, and multi-location management.
06
Enhance Financial Reporting
Real-time insight into sales, expenses, accounting operations, financial performance, and management reporting.
04 / APPROACH
Implementation Phases
Integrated features and operational enhancements were delivered phase by phase to streamline workflows, improve the customer experience, and provide complete business visibility.
Customer & CRM Foundation
A centralized customer management system handling registration, profile management, purchase-history tracking, communication logs, loyalty programs, and marketing activities.
Appointment & Consultation Management
Appointment scheduling, optometrist management, calendar integration, consultation tracking, follow-up reminders, and activity monitoring to streamline patient interactions.
Prescription & Optical Workflow
Prescription management processes including OD/OS details, PD measurements, lens and frame selection, medical records, validation, and approval workflows.
Sales, Billing & Insurance Automation
End-to-end sales workflows covering quotation management, order processing, invoicing, payment handling, insurance-linked billing, and claim tracking.
Laboratory & Production Management
Automated lab order generation, lens fitting workflows, assembly processes, quality checkpoints, production tracking, and delivery-readiness monitoring.
Inventory & Procurement
Multi-location inventory management, stock transfers, barcode tracking, procurement workflows, vendor management, and purchase approvals.
Finance & Accounting Integration
Financial operations including journal entries, receivables, payables, bank reconciliation, tax management, multi-currency transactions, and reporting.
HR, Payroll & Attendance
Employee management, attendance synchronization, payroll processing, leave management, shift tracking, and overtime handling.
05 / WHAT WE BUILT
Features Delivered
Key features and enhancements delivered to improve performance, usability, and the overall user experience.
—
Customer & CRM Management
Centralized registration, profile management, purchase-history tracking, communication logs, loyalty programs, and campaign management.
—
Appointment & Optometrist
Scheduling, availability management, consultation tracking, calendar integration, and automated follow-up reminders.
—
Prescription Management
Structured workflow with OD/OS details, PD measurements, lens and frame selection, validation, and approvals.
—
Sales & Invoice Automation
Sales order creation, pricing, invoicing, payment handling, receipt generation, and order confirmation.
—
Insurance Management
Insurance-linked invoicing, claim submissions, approval workflows, tracking, family insurance, and reporting.
—
Warranty & Claim Management
Warranty registration, online claim requests, approvals, notifications, tracking systems, and history.
—
Laboratory Management
Automated lab order generation, lens fitting, assembly tracking, quality control checkpoints, and production monitoring.
—
Delivery & After-Sales
Delivery order management, packaging workflows, validation, customer acknowledgement, tracking, and follow-ups.
—
Inventory & Procurement
Multi-location tracking, stock transfers, barcode management, low-stock alerts, requisitions, and vendor management.
06 / RESULTS
Results & Outcomes
TRANSFORMATION IMPACT
Measurable gains across core operations
Improvements recorded after full ERP rollout and process automation.
87%
Financial Accuracy
80%
Lab & Delivery Tracking
78%
After-Sales Support
Centralized Business Operations
All departments operate through one unified ERP system, eliminating fragmented processes and improving collaboration.
Faster Customer Service
Registration, scheduling, consultation tracking, and follow-ups are managed efficiently, reducing manual effort.
Streamlined Prescription & Sales
Prescription management is fully integrated with sales for faster order processing and seamless invoicing.
Improved Insurance Claims
Insurance-linked invoicing and automated claim tracking reduced delays with greater transparency.
Enhanced Inventory Visibility
Real-time monitoring, barcode tracking, multi-location management, and low-stock alerts improved control.
Automated Financial Operations
Automatic accounting entries, expense tracking, and bank reconciliation improved accuracy and cut workload.
Efficient Lab & Delivery
Lab processes, quality checks, assembly, and delivery tracking are fully traceable from order to hand-off.
Better Warranty & After-Sales
Warranty requests, claim approvals, notifications, and service history are tracked end to end.
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