Case study · Shopify
Advanced product variants and a custom store experience for Fromm Pro
Transforming Fromm Pro’s Shopify store with advanced product variants, custom FAQ management, and a scalable mega menu.
Fromm Pro
Story on how we refreshed design to improve the shopping experience for our client’s business.
Category : Saloon Products
Client : Fromm Pro
Location : US
Platform : Shopify
Period : Since 2022
Industry
Professional Beauty & Salon Tools eCommerce
Location
United States
Platform
Shopify
Project Scope
Theme Customization & Custom Feature Development
01 — Company Overview
Fromm Pro is a premium professional beauty brand with over a century of heritage, offering high-quality salon tools and accessories for hairstylists, barbers, salons, and cosmetology professionals.
Their product portfolio includes brushes, shears, combs, foils, towels, salon apparel, rollers, and other professional styling essentials, all sold through their Shopify-powered eCommerce platform.
02 — Challenges Faced
The client’s existing Shopify theme had several functional limitations that affected product presentation and content management.
Single-product pages
Product pages supported only single-product displays, making it hard to showcase items available in multiple variants.
Clunky variant selection
Variant selection was not optimised for a seamless customer experience.
Developer-dependent FAQs
Every FAQ update needed a developer, making content management slow and inefficient.
Limited navigation
The default menu structure restricted how a growing product catalog could be organised.
03 — Objectives & Success Criteria
The primary objectives of the project were:
- Enable advanced product variant functionality within the existing Shopify theme.
- Improve the shopping experience by letting customers easily browse and select product variants.
- Develop a fully configurable FAQ management system that admins can update without code changes.
- Build a scalable custom mega menu that organises large product categories and improves navigation.
- Keep a consistent user experience while extending the capabilities of the existing theme.
04 — Implementation Process
01
Requirement Analysis
- Reviewed the limitations of the existing Shopify theme.
- Identified customisation needs for product variants, FAQs, and navigation.
02
Solution Design
- Designed a custom variant architecture compatible with the existing theme.
- Planned an admin-driven FAQ structure.
- Created the information architecture for a scalable mega menu.
03
Development
- Implemented custom product variant functionality.
- Developed a dynamic FAQ module with Shopify admin configuration.
- Built a fully customised mega menu supporting multiple navigation levels.
04
Testing
- Verified variant selection across different products.
- Tested FAQ management from the Shopify admin.
- Validated responsive behaviour and navigation on desktop and mobile.
05
Deployment
- Deployed customisations to the live Shopify environment.
- Ran post-deployment checks to confirm everything worked smoothly.
05 — Key Features Delivered
Advanced Product Variant System
- Converted the single-product structure into a flexible multi-variant experience.
- Improved product presentation while keeping the theme consistent.
- Let customers easily browse and buy different product variations.
Custom FAQ Management
- Built a completely custom FAQ page.
- Added Shopify admin settings to create, edit, reorder, and manage FAQs.
- Removed the need for a developer to update FAQ content.
Custom Mega Menu
- Designed and developed a fully customised mega menu.
- Improved navigation for large product catalogs.
- Organised categories into a clear, user-friendly structure.
- Made products easier to discover across the store.
06 — Results & Outcomes
The solution significantly improved the flexibility and usability of the Shopify storefront.
- Removed the theme’s single-product page limitation.
- Introduced a scalable product variant experience across the store.
- Reduced maintenance by letting admins manage FAQ content on their own.
- Made product discovery faster and more intuitive with the custom mega menu.
- Delivered a more scalable theme ready for future catalog growth.
